Discovered Cinemax which is part of the Kanakia group (real estate development)
- Business is exciting and less risky than the gamut of entertainment business
- They presell distribution rights across territories
- 5-7% of screens account for ~50-55% of the movie revenues some insiders say
The group is investing heavily
- December 1, 2007: launch of 4 screens multiplex at Gandhinagar
- November 22, 2007: Launch of 3 screens multiplex at Vashi
- November 9, 2007: Launch of 2 screens multiplex at Nashik
- September 26, 2007: Launch of 3 Screens Multiplex at Panipat, Haryana
- July 5, 2007: Launch of Theatre at Bandra, Mumbai
Growth drivers are around: multiplex growth potential (disposable income o the expanding Indian middle class; demographic changes; organization of retail; entertainment tax benefits for Multiplex Cinemas; increased corporatization in the film industry; higher grade films) and the overall retail/malls development, …
Already entering in new segments i.e. gaming zone ‘Giggles- The Gaming Zone’ at Cinemax – Eternity Mall, Thane
- Intend to open gaming zones at 7 different locations, where their Multiplexes are situated by fiscal 2009
- To note: organized gaming is at a nascent stage in India
Other competitors to watch : PVR, Adlabs Films, Inox Leisure and Shringar Cinemas
Details about the company in the IPO prospectus >> or the official website >>
